Canada's oil sands are going green, at least according to their massive PR campaigns. The Pathway Allegiance (legally distinct form the Pathways Alliance) released this ad about their net-zero by 2050 pledge and their plans to deploy carbon capture, and it's surprisingly honest!
But seriously, The Pathways Alliance is a two-pronged greenwashing / lobbying campaign. They want to maintain their social license to operate by appearing to take climate seriously. We'll be releasing a short explainer for TikTok and Instagram soon. But if you want to get a better sense of how they're really operating, check out this awesome piece in The Narwhal.
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